We build a sustainable future for your business by developing marketing, sales and management in sync
Your strategic partner with
We build a sustainable future for your business
through synchronized development of management, sales and marketing (MSM)
We create a competitive advantage for your business
* We sign an NDA even for the brief
our proprietary MSM technology
The sales team says customers type our website into a search engine and call by themselves, while marketers insist it is paid social-media traffic. But there is no analytics, and nobody knows where the traffic really comes from.
Sales managers don't strive to sell more or drown in non-target tasks. As a result the payroll for managers is inflated and the profitability the business wants is not achieved.
Employees only take on urgent tasks, while important but non-urgent ones are postponed again and again. Or the other way round: tasks are agreed in advance for a period, and anything new and more relevant waits for the next period.
The manager controls every work task in the hope that one day employees will become independent and the manager will be able to delegate and focus on their own tasks, but this hasn't happened for several years.
The business has made a dozen attempts to fix its processes: staff changed, new tools were introduced, every possible training was completed, and still there is no growth.
The business doesn't see its strengths and weaknesses or the opportunities and threats in the market, the pricing strategy doesn't work, and there is no differentiation from competitors.

Our marketing agency solves 6+ business problems

Flying blind
Decisions made by gut feeling, with no data and no clear view of how your budget turns into sales
A sales team ≠ revenue
Sales are unmanaged or non-existent, with problems in hiring and motivation
Everything is on fire
Only urgent tasks get attention and there is no long-term plan. Processes never come together into a system
Stuck in day-to-day operations
The owner or manager works 24/7 and does a lot, yet the business still doesn't grow
Running out of steam
So many approaches have been tried that firing everyone and starting over seems like the only option
Competition is getting tougher
Customers leave, competitors pull ahead, and your business stands still
Our marketing agency solves 6+ business problems
Flying blind
Decisions made by gut feeling, with no data and no clear view of how your budget turns into sales
A sales team ≠ revenue
Sales are unmanaged or non-existent, with problems in hiring and motivation
Everything is on fire
Only urgent tasks get attention and there is no long-term plan. Processes never come together into a system
Stuck in day-to-day operations
The owner or manager works 24/7 and does a lot, yet the business still doesn't grow
Running out of steam
So many approaches have been tried that firing everyone and starting over seems like the only option
Competition is getting tougher
Customers leave, competitors pull ahead, and your business stands still
SOUND FAMILIAR?
We know how hard it is to admit a problem and start solving it when you are inside the business «kitchen»
We will run an entry screening to find problems and promising growth points using the MSM system
Marketing
Sales
Management
MSM technology is our own development
M (Marketing), S (Sales), M (Management) are the three pillars a business stands on.

We combined them into a coherent system for managing, planning and delivering processes that no one else on the market has. This approach lets a business grow dynamically, achieve high results and scale.
Questions many people can't find answers to
STEP 1
Every project starts with a detailed audit
To build a sustainable strategy, you need to understand where you stand. We study the strengths and weaknesses of your business and propose a plan with a clear sequence that fits your existing budget.
For those who are facing uncertainty and don't know where to start or where to go next
01
Step one: running the audit
In-depth audit
A full analysis of the business, with deep immersion to build a map of meanings
We develop a growth strategy and an action plan
Product audit
An in-depth analysis of the business field
We study your industry to optimize and set up your operations effectively
Screening
15 questions about your business
We identify the issues and propose an action plan (defining the direction of growth)
We split the life of your business into before and after
The causes of the main problems
You will see where resources are lost and why some tasks don't deliver results.
A real picture of where things stand
A full overview of company processes and an understanding of what really works and what doesn't.
Directions for growth
Specific growth points you can start developing right now.
Analysis of the customer journey and interactions
An understanding of how customers see your brand and how to improve their experience.
An action plan with concrete steps
A clear sequence of tasks to start positive change
An accurate forecast of budget and resources
You will learn how much to invest and where to reach the next level.
What you get:
Any improvement made without understanding the basic processes can become the last brick before a collapse. Don't build on top of your business blindly: first make sure it stands on a stable system of marketing, sales and management.
To build a business you need a solid foundation
STEP 2
We developed core products: the most basic and essential tools to start entering the MSM system and get results with minimal resources.
For those who already have plans, goals and growth strategies but lack the tools to carry them out
02
Step two: implementing core products
Official partner
Learn more
We implement a system that automates processes and customer communications and increases business efficiency by 50–70%.

CRM infrastructure

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We build a performance marketing system focused on return on investment.

Launch and support of advertising campaigns

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We build an efficient, structured sales system that will deliver revenue growth, better conversion and a more resilient business.

building a sales system

STEP 3
We build processes so that every element of the business reinforces the others and works toward a common goal. Contact us and we will help you choose the best tools for your growth.
For those who didn't find what they need among the core products, or who want to develop the business comprehensively with the MSM system
03
Step three: integrated approach

SALES – PROFIT

building a sales system • pre-sales call center • sales department quality control • business process design for CRM setup • turnkey roles and working regulations for the sales department • strategic development of sales managers (a sub-project within other products) • sales department rating system • regular management

MANAGEMENT – FOUNDATION

sales and marketing system • marketing management • building the company structure • staff training • recruitment • strategy sessions • financial reporting

MARKETING – TOOLS

market research • branding • strategic planning • lead generation system • end-to-end analytics • SMM promotion • website and landing page development • image & PR • ORM (online reputation management)
We will help you choose a direction for growth
We will run an analysis to understand your weak spots and growth points, and propose solutions using the MSM system
We cover the full scope of MSM products with our own team of experts and specialists
One team of ours covers the full cycle of work and works as closely as possible with your existing staff
03
We know how to bring order to chaos: we break big tasks into simpler steps and hand them to the right specialists so everyone can focus on their own field.
04
We work with our own unique technology for building systems in marketing and sales departments
02
We love analytics and process automation. We successfully implement complex but useful services and technologies, including AI-based solutions.
05
We have strong expertise in building business processes. Our team consists of certified specialists who use only proven technologies and methods. Thanks to years of experience, we can find solutions even in the most difficult crisis situations.
01
We value hard work, we do the hands-on work on the project ourselves, and we are genuinely interested in positive results
06
Why us?
50+
turnkey projects, from audit to the planned result
5 years
implementing our own MSM technology
30%
average growth in sales figures
100%
transparency of processes and marketing management
Expertise
in: automotive, banking and insurance, healthcare, retail, e-commerce and more
Our working principles
System
We build a system between your existing sales and marketing departments, or create one from scratch and strengthen it with our own specialists
Immersion
We study and break down your business in depth and then integrate into your team, rather than advising remotely on isolated tasks
Planning
We use flexible planning, which keeps us focused on priorities and lets us pick up new tasks quickly
Analytics
We test hypotheses and propose solutions based only on numbers, conclusions and analytics, and we easily drop what isn't needed
Partnership
We speak the language of business and want long-term work together, focused on results, as business partners

News

Why clients stay with us for a long time
How did we arrive at a way of working where long-term relationships matter more than quick profit? We talk about the principles, mistakes and decisions that shaped the SANQ philosophy.
Read the article (in Russian)
Every business needs its own strategy
There is no single tool that solves every company's problems equally well. We start by analyzing processes, numbers and the market to find the solution that fits you.
Read the article (in Russian)
Strategy is not a document, it's a tool
You can create a perfect hundred-page presentation, but it is useless without practical application. In this interview we explain how to develop strategies that really work in business.
Read the article (in Russian)
How to turn your customer base into a growth tool
Most companies keep a customer base but don't use its potential. At the fourth AMACON conference we showed how ABC-XYZ-RFM analysis helps make more accurate marketing and management decisions.
Read the article (in Russian)
Marketing and sales: where leads are really lost
Sometimes the numbers are there, but the understanding of the business isn't. At an intensive on lead generation and sales analytics we covered how to avoid mistakes when building an analytics system and make decisions based on real data.
Read the article (in Russian)
Business partnership: how not to «break up» on the way to success
How do you choose a partner, split roles and avoid conflicts? Drawing on his own experience, SANQ CMO Egor Fareitorov and professional psychologist Dmitry Katvitsky discuss issues that almost every joint business faces.
Read the article (in Russian)
Competitive analysis: 4 myths that hold your business back
At the third AMACON conference on marketing, advertising and analytics, SANQ CMO Egor Fareitorov explained how competitive analysis reveals what market players are really doing, helps find growth points and supports data-driven decisions.
Read the article (in Russian)

SANQ agency case studies

ajm.ru
Russia
Car import to order
autogroup.by
Belarus
Car import to order
2020-2022
2023-2024
autocapital.by
Belarus
Car import to order
2023-2025
Akvavit
Kazakhstan, Uzbekistan
Winters.by
Household appliance manufacturing (market leader)
2023-2024
Belarus
CWD
USA
Climate equipment sales
Premium detailing
2023
Eureka 360
2023-2025
CIS
IT SaaS product
2023-2024
Team
20+ top specialists in their fields, proven by years, deadlines and complex projects
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Official member of the Association of Communication and Marketing Agencies of the Republic of Belarus