Clients stay with us for the long term
Case 1: Profi-Shtenli
e-commerce / goods retail
WAS:
Advertising had already worked and showed a positive ROI, but growth hit a ceiling. When the budget increased, sales barely grew— the budget was being spent without results. Campaigns were optimized for CPL and formal metrics, without understanding which of them actually bring sales and profit. There was no clear answer on what could drive further growth and which actions really affect revenue.
Advertising had already worked and showed a positive ROI, but growth hit a ceiling. When the budget increased, sales barely grew— the budget was being spent without results. Campaigns were optimized for CPL and formal metrics, without understanding which of them actually bring sales and profit. There was no clear answer on what could drive further growth and which actions really affect revenue.
BECAME:
- We built end-to-end analytics from advertising to sales.
- We stopped scaling “cheap leads” and started scaling campaigns with real sales.
- Even on the same advertising budget, the business began to earn more — revenue grew by about +$13,000 and ROI rose by more than 200%.
After that, scaling became predictable and manageable: budget growth began to convert directly into growth in sales and profit
Case 2: Next100
service / launch from scratch
WAS:
The project was launched practically from scratch. There was no customer acquisition system, no clear funnel and no understanding of which channels could bring steady sales. The main risk was burning the budget at the start without knowing what works and how to scale further.
The project was launched practically from scratch. There was no customer acquisition system, no clear funnel and no understanding of which channels could bring steady sales. The main risk was burning the budget at the start without knowing what works and how to scale further.
BECAME:
- We launched performance marketing as a system: from the first ad campaigns to a steady flow of leads and sales.
- We connected several channels at once: Google, Yandex, Facebook, TikTok
- We built analytics and payback control.
The project reached a positive ROI right from the start, and average advertising payback hit 200–300%. The business got a steady flow of customers with clear economics
Case 3: Podevyus
tourism / travel agency
WAS:
Advertising was not delivering the required result and there was no understanding of the return on investment. Campaigns were launched without a focus on leads and sales:
Advertising was not delivering the required result and there was no understanding of the return on investment. Campaigns were launched without a focus on leads and sales:
- In Instagram, ads ran through the “Boost” button with the goal of profile visits
- In Google, the “Maximize clicks” strategy was used without conversion goals
- There was no end-to-end analytics and no link between advertising and real sales
- In effect, advertising worked for awareness rather than for tour sales
BECAME:
- Built end-to-end analytics from advertising to sales
- Set up advertising campaigns correctly and goals for leads
- Tested different landing solutions: quizzes, lead forms, Instagram messages
- Already in the first month, quizzes showed the best result in the number of tours sold
Advertising became measurable and manageable. The number of leads, qualified leads and tour sales grew, and the business gained an understanding of which tools really bring profit and what truly needs to be scaled further.
Case 4: Winters
climate equipment showroom / e-commerce
WAS:
The client's goal was to increase sales and build performance marketing as a system. After the audit it became clear that advertising was not focused on results for the business. Goals and events in the ad accounts were configured incorrectly, which meant that cheap but non-converting leads were attracted. TikTok campaigns were launched without UTM tags and segmentation, creatives were not tested, and budgets were allocated without understanding payback. As a result, the client had no data on ROI, profit and the real effectiveness of channels.
The client's goal was to increase sales and build performance marketing as a system. After the audit it became clear that advertising was not focused on results for the business. Goals and events in the ad accounts were configured incorrectly, which meant that cheap but non-converting leads were attracted. TikTok campaigns were launched without UTM tags and segmentation, creatives were not tested, and budgets were allocated without understanding payback. As a result, the client had no data on ROI, profit and the real effectiveness of channels.
BECAME:
Analytics and accounting:
Advertising campaigns:
Analytics and accounting:
- Set up deal tracking by UTM tags in Bitrix24; • Introduced deal tagging and correct profit accounting; • Built end-to-end analytics with payback calculation for each ad campaign; • Optimized the lead qualification process
Advertising campaigns:
- Correctly set up goals in GA4; • Optimized campaigns for forms, calls and chats; • Improved search ads; • In TikTok — target audience segmentation, video creative tests, optimization for forms; • In Facebook — tests of audiences, creatives, quizzes and lead forms
Built transparent marketing economics where decisions were made on the basis of data. The project reached positive ROI from the very first month and never went into the red throughout the work
Case 5: Supertextile
manufacturing / custom curtains and roller blinds
WAS:
The client's main goal was to keep production fully loaded, but growth in advertising budgets did not lead to more orders. Scaling advertising had no effect: the number of leads and sales did not increase. Campaigns were optimized for cost per lead rather than payback, which created a false sense of effectiveness. Moreover, the ad accounts were technically misconfigured — from poor-quality ads and broad keywords in Google to incorrect goals in GA4 and events in TikTok.
The client's main goal was to keep production fully loaded, but growth in advertising budgets did not lead to more orders. Scaling advertising had no effect: the number of leads and sales did not increase. Campaigns were optimized for cost per lead rather than payback, which created a false sense of effectiveness. Moreover, the ad accounts were technically misconfigured — from poor-quality ads and broad keywords in Google to incorrect goals in GA4 and events in TikTok.
BECAME:
- Made all corrections to the ad campaigns following the audit
- Rebuilt goals and events for real leads and sales
- Optimized the structure of the ad accounts
- Built end-to-end analytics
- Moved from scaling by lead price to scaling by ROI
Advertising became manageable and predictable. Over the year the project has kept a positive ROI of 114% to 277%, including the off-season. Production is steadily loaded and the cooperation continues.
Case 6: WorldClass
fitness / fitness club
WAS:
The client came for an MSM audit without an acute advertising request and was generally satisfied with their current contractor. Campaigns worked, no critical technical errors were observed, but analytics were limited to click and total spend metrics. There was no understanding of how many leads and sales advertising brings, which channels really pay off, and how to optimize budgets in terms of profit. In effect, marketing decisions were made without relying on financial metrics.
The client came for an MSM audit without an acute advertising request and was generally satisfied with their current contractor. Campaigns worked, no critical technical errors were observed, but analytics were limited to click and total spend metrics. There was no understanding of how many leads and sales advertising brings, which channels really pay off, and how to optimize budgets in terms of profit. In effect, marketing decisions were made without relying on financial metrics.
BECAME:
Built end-to-end analytics from advertising to sales and implemented Bitrix24, which made it possible to track the customer journey and the payback of every ad campaign. In parallel, we strengthened advertising in Facebook and Google: tested different audiences, creatives and formats, as well as different landing solutions — quizzes, lead forms and Instagram messages. Based on analytics data, we optimized campaigns and reallocated budgets in favor of the most profitable combinations.
Built end-to-end analytics from advertising to sales and implemented Bitrix24, which made it possible to track the customer journey and the payback of every ad campaign. In parallel, we strengthened advertising in Facebook and Google: tested different audiences, creatives and formats, as well as different landing solutions — quizzes, lead forms and Instagram messages. Based on analytics data, we optimized campaigns and reallocated budgets in favor of the most profitable combinations.
Even with correctly working advertising, growth is limited without data-driven management. After implementing analytics, reallocating budgets by payback and testing audiences, segments and creatives, we were able to multiply the result. As a result, advertising became manageable in terms of profit, and the project reached an ROI of 422%.
Case 7: Avtokapital
car import to order / services
WAS:
Advertising ran without an understanding of the real economics. The client saw ad campaign costs and individual leads, but did not understand how much money actually comes back as sales and whether budgets can be safely increased.
Advertising ran without an understanding of the real economics. The client saw ad campaign costs and individual leads, but did not understand how much money actually comes back as sales and whether budgets can be safely increased.
BECAME:
- Set up ad campaigns with a correct structure and optimization logic
- Built an analytics system and prepared the CRM to collect end-to-end economics
- Linked advertising costs to real deals and sales
- Got a transparent picture: how much one sale costs and how the budget affects the result
Over a year and a half of work it became clear that, regardless of budget size, sales stayed at 5–7 deals. After advertising spend was cut by more than half, the sales volume did not change. This made it possible to fix the optimal budget and shift focus from increasing spend to improving the sales process, so as to scale further through conversion rather than growing ad investment.
What problems clients come to us with
"Unresolved key business objectives"
Sales department is not loaded with leads
The sales plan isn't being met not because of weak selling but because of a lack of inbound inquiries.
Leads convert poorly into deals
Customers don't understand the product's value, advertising doesn't build company awareness, and its offers are unclear to the target audience.
Advertising budget is spent inefficiently
There is no view of payback or of each channel's contribution to revenue. As a result, costs grow while advertising effectiveness doesn't.
“Advertising seems to be there, but there's no control or predictability”
No competent specialists
The market is flooded with targeting and PPC specialists who run 20–40 projects “with half an eye”: they don't see the whole picture, provide very limited analytics and give minimal time to feedback, so they cannot manage results properly.
Scattered specialists pulling in different directions
Targeting specialists, PPC specialists and designers literally pull the budget in different directions, protecting only their own interests. The entrepreneur lacks the control and experience to effectively coordinate image and sales traffic.
No marketing management and planning
There is no single dedicated “conductor” who manages the goals and economics of the area, can talk to the owner in business language and deeply manages junior specialists.
“We are only launching advertising”
It's unclear where to start and what is critical at the start
Website, advertising, analytics, CRM — no understanding of the sequence and priorities
No basic infrastructure for advertising
The business is not ready to receive traffic. There is no established lead-handling logic: CRM, funnel, responsibility, control — it's all either missing or put together on the fly
No common plan for synchronization between departments
Advertising, sales and lead handling work in isolation. There is no single launch scenario: who takes the leads, how fast, using what script and what counts as a result
No understanding of how to evaluate results at the start
It's scary to launch advertising without knowing what to count as success: leads, sales, payback, or “it's normal that it doesn't work at first”
“Profit growth, not just clicks and impressions”
How Performance marketing differs from the classic approach
Clicks, leads, traffic seem to be there... but sales and profit aren't growing?
Why?
To start, we suggest checking which level of lead-gen reporting is familiar to you
Metric levels for lead generation control
1. Send for the Inquisition
Impressions
Clicks
CPC,$
CTR, $
2. Guru-speak
Total campaign spend
Total leads
CPL, cost per lead, $
CR to lead
3. Warm
Qualified leads
CPL, cost per qualified lead, $
CR to qualified lead
4. Business-like
Number of closed deals
Cost per closed deal, $
CR from qualified
to sale
to sale
5. Test passed
Profit, $
Average check, $
Costs including marketing, $
6. Gold medal
ROI
ROMI
ROAS, $
LTV (+ROI/ROMI)
Net difference / profit
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Most agencies give you clicks, impressions and leads. But no one takes responsibility for the real money in your business
We combine the tools into one whole and take responsibility not for clicks but for:
Revenue growth
Return on investment (ROMI)
Repeat purchases (LTV)
Strategic marketing
Work on the product, positioning, market, brand and image.
So that advertising sells meaning, not just price.
Sales department and CRM
We build the work of the sales department: processes, scripts, KPIs, accountability. We implement a CRM: we build lead-handling logic, speed control and ad quality assessment.
Advertising and sales work to one scenario and one goal
Management and business logic
Building the business model, strategy sessions, project management, setting up processes and metrics.
So that growth is managed, not accidental
When needed, we bring in:
If the product, funnel, sales and management are not connected into one system, clicks won't turn into money. That's why we start not with “launching ads” but with understanding how the business makes money and where it may be losing it.
We work with the business model
Marketing
Sales
Management
A marketing partner with whom you earn more
We take on the entire cycle: team, strategy, management, reporting and profit.
Find out your growth potential in 2 minutes
Take a quick diagnostic and get personal recommendations
How we build a system, not just advertising
Performance check-up
Correction and fixes of current campaigns
Launch / optimization
Live brief
Advertising strategy development
Release and digital support
1
1–2 weeks
2
1–2 weeks
3
4 weeks
4
Support
PPC specialist
Marketer
After immersion
New understanding
of the issues, bottlenecks and growth points
A ready plan
expert opinion for business development
List of actions
key steps and budget before launch
Risk reduction
preventing unexpected difficulties
Without quality immersion and diagnostics you risk pouring the budget down the drain. With it — you get a clear picture of the business, the numbers and real growth points
Security and access
- Checking access and account correctness
- Ensuring data security
Facebook & TikTok
- Correctness and goal-based optimization
- Advertising campaign strategy
- Ad relevance to the product
- Campaign setup and payment system
- Target audience selection and creatives
Google & Yandex
- Correctness and goal-based optimization
- Advertising campaign strategy
- Ad relevance to the product
- Campaign setup quality
- Auction statistics and payment system
CRM integration
- Deal creation, integration correctness
- Tagging, reverse marketing
- UTM tags, system data
- Deal movement through funnels
- Revenue/profit in deals
After the live brief we move on to the Performance check-up — a detailed review of the entire marketing infrastructure: checking analytics, access security, advertising channels (Google, Yandex, Meta, TikTok), as well as CRM integrations and reporting for past periods.
Why?
So as not to spend budgets blindly. The Performance check-up makes sure that the whole marketing infrastructure works correctly — from ad accounts to CRM and analytics. It helps to understand where data, budgets and leads leak away, and where the system fails.
Performance check-up
We ask questions, record data, and turn everything into a clear working document — the very foundation on which your advertising strategy will be built
01
Product
Product and service features
02
Market
Geography, audience, capacity
03
Competitors
Analysis of visible competition
04
Economics
Metrics and financial indicators
05
Process
From demand to satisfaction
06
USP
Unique selling propositions
01
Product
Product and service features
02
Market
Geography, audience, capacity
03
Competitors
Analysis of visible competition
04
Economics
Metrics and financial indicators
05
Process
From demand to satisfaction
06
USP
Unique selling propositions
Introductory live brief for the project
Brief question areas (up to 2 hours)
Why?
A live brief is like taking measurements before tailoring a suit. Without it you can sew at random, but it won't fit. It saves tens of thousands in budget and months of work.
Before taking on a project, we always start with a live brief. It's not a formality but a mandatory step: in 2 hours of a live meeting (online/offline) we uncover the key parameters of the business and assemble the puzzle of product, market, audience, competitors and numbers.
Introductory live brief — a start with full immersion
Foundation for growth
Why does advertising not work without a link to business goals?
An advertising strategy is the foundation without which any campaign turns into a chaotic set of actions.
The strategy sets a clear route: it shows how advertising is directly tied to unit economics, where the weak spots are and which channels really work. As a result, the budget is spent wisely, actions are coordinated, and results can be measured by clear KPIs rather than gut feeling.
For the business this means one thing — advertising stops being a “hit-or-miss” experiment and becomes a tool for predictable growth.
For the business this means one thing — advertising stops being a “hit-or-miss” experiment and becomes a tool for predictable growth.
Strategic block
We dive into the product, market, competitors and audience. We find real growth points, not assumed ones
Goals and metrics
We model target indicators based on retrospective data or unit economics: we determine the budget needed to reach the goals, the sales department's conversion, the minimum number of sales and other key indicators
Audience segmentation
Based on CustDev research, call recording analysis, an expert brief and our experience, we segment the market with detailed personas and decision-making specifics
DMU and CustDev
We identify who makes the purchase decision and confirm hypotheses through interviews with customers and sales
Building the CJM
We show how the customer makes a decision — from the first thought to the purchase. At each stage we define influence points and barriers and form advertising offers that bring the customer closer to buying.
Testing hypotheses in HADI cycles
A clear list of which hypotheses we test and in what order
Building the media plan
We fix channels, budgets, creatives and the launch calendar. Everything is transparent, consistent and measurable
Advertising strategy development
At this stage you get a step-by-step plan with calculations and hypotheses that works both with us and without us — and delivers a predictable result, not just clicks and impressions from “today's targeting specialist”
Optimization. Correction and fixing errors in current campaigns
While the strategy is being formed, based on the check-up results our PPC specialists are already putting existing ad campaigns in order — you see the first improvements right away!
We correct pixels and events
We check that funnels are set up correctly in the CRM
We launch the first test campaigns and creatives
We optimize audiences and metrics
This way you don't lose customers and budget even now, while in parallel we prepare a full-fledged strategy
Consistent work at every stage
01
Connecting analytics and checking the system
Setting up goals: forms, calls, chats
Adjusting pixels and events
Integration of GA4, Yandex.Metrica and other systems
Setting up tags, UTM tags, events
Checking CRM integration with the website and messengers, checking funnels
Payment control across services
Without analytics, advertising is blind: you can't see where leads come from, which channels work and which burn the budget, and you can't manage the results
02
Launching performance campaigns
Creating and launching campaigns in Facebook, Instagram, Google, Yandex
A/B testing of creatives and audiences
Monitoring and quick adjustment at launch
Promotion in Telegram Ads with precise targeting (including the Republic of Belarus)
Search, Display Network, performance, shopping, video campaigns
Search, YAN (Yandex Advertising Network), UPC (unified performance campaign), product, smart, video
Static and/or video creatives in the feed, stories, reels
In-app video advertising
Advertising
in Telegram
in Telegram
We use the most effective advertising platforms
03
CRM: processing, qualification, lead quality assessment
Automatic transfer of all leads to the CRM
Listening to and analyzing calls in chat
Insights from conversations, data-driven sales optimization
Lead filtering and scoring
Auto-funnels and end-to-end analytics
Lead form checking process and payment control across services
We stay with you after launch
We monitor campaign effectiveness, make adjustments promptly, analyze results, suggest new growth points and answer all questions along the way
Our specialists regularly hold online and offline meetings
At the meetings we present results and show analytics and the dynamics of key metrics. Together with you we review which decisions worked and which need refinement. After the meetings we record insights and agree on next steps.
Every week we send short reports in Telegram as a summary of key metrics and decisions made
You see what is happening with the project, which actions were taken and what effect they have. This lets you react quickly to changes, adjust the strategy and not work blind.
Our specialists regularly hold online and offline meetings
At the meetings we present results and show analytics and the dynamics of key metrics. Together with you we review which decisions worked and which need refinement. After the meetings we record insights and agree on next steps.
Every week we send short reports in Telegram as a summary of key metrics and decisions made
You see what is happening with the project, which actions were taken and what effect they have. This lets you react quickly to changes, adjust the strategy and not work blind.
You get not a contractor but a dedicated team with a lead on board
Your project is led not by an account manager but by an experienced head of marketing with more than 5 years of experience, who is accountable for the result
Optional:
Website developer / tech specialist
CRM specialist
Copywriter
SEO specialist
Core team:
Digital marketer
PPC specialist (or separate PPC and targeting specialists)
Designer
Reels maker (video content)
What our clients say
In-house marketer or agency: whom to hire?
Download the PDF guide for owners: we'll lay it all out in 30 seconds
Who we don't work with
We value our clients' time and openly say where we cannot bring the maximum benefit
Budget under $500
An effective performance strategy requires sufficient investment to test channels and scale results
Get funds
No sales department
Without a qualified sales department even the best leads don't convert into sales
Build your sales
Traffic only, no strategy
We work for results and ROI, not just traffic volume. A comprehensive growth strategy is needed
Develop a strategy
Raw product
If a product or service has not yet been tested on the first customers, launching advertising won't give a stable result
Improve the product
Support services for lead generation
Positioning and advertising strategy development
Targeted competitor analysis
Express mystery shopper
SMM launch and management
Media and creative support
CRM installation and integration
Let's start working together
Contact me: here's my phone
and let's make it all go perfectly.
I need
Hi, I'm
SANQ | LLC «SENKS», Taxpayer ID (UNP): 193702291
23 1st Radiatorny Lane, Minsk 220069, Republic of Belarus
Working hours: Mon–Fri, 10:00–19:00
Website registered with BelGIE: No. 196224 dated 07.05.2024
SANQ | All rights reserved. Minsk 2026
23 1st Radiatorny Lane, Minsk 220069, Republic of Belarus
Working hours: Mon–Fri, 10:00–19:00
Website registered with BelGIE: No. 196224 dated 07.05.2024
SANQ | All rights reserved. Minsk 2026